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Hershey Bets on AI Agents to Fix Its $2 Billion Marketing Blind Spot
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Exit At 'Stars & Stripes' - Ombudsman Jacqueline Smith Fired
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Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign
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Google To Invest Up To $40B In An Unbiased Anthropic
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Turkey Introduces Social Media Bans For Teens
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Instagram Launches Photo-Sharing Copycat App
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Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing?
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Week of April 13 Evening News Ratings: NBC and CBS Grow in Demo
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Peacock Not Profitable, But Getting Closer? Buzzier Shows Needed
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Omnicom Unveils Daring 'Brave Bot,' Teams With Google To Create 'Dual-AI' Mode
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PR & Procurement: A Conversation With PR Council's Kim Sample
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With Deal Done, WBD And Paramount Face Familiar Hurdles
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Stagwell Expands Partnership With The Trade Desk
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McClatchy Scrutinized For Allegedly Using AI To Write Stories
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Yelp Unveils AI-Driven Search Ad Assistance
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Merkle's Stauffer Tapped To Expand Dentsu's BX Consultancy
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Comcast Surpasses Q1 Estimates
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Andreessen Horowitz Invests In MTS, News Analysis Platform
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Week of April 13 Morning News Ratings: CBS Has Only Morning Show to Grow
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HP Quietly Launched a Streaming App to Grow Its Advertising Ambitions
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‘It Existed Before Fox News Channel’: Inside the 30th Anniversary of Fox News Sunday
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An Audience So Nice You Bought It Twice (And That’s Not A Good Thing)
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What to Expect from Possible 2026: Eden Roc Expansion, Invite-Only Programming, A-Listers, and More
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Ads of the Week: 12 Campaigns That Caught Our Eye, From Marc Jacobs to Ikea
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Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It?
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Programmatic Peacekeeping
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Why Not Just Read AdExchanger?; Tubi Or Not Tubi
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Trawling For News: People Seek In-Depth Material, Less Humor, Pew Reports
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WPP Media, Google, CBS Back 'Cultural Relevance Score'
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RFK Jr. Supports Potential Ban On Junk Food TV Ads
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Activation Is Now THE Critical Value Fulcrum In Premium Video Ads
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Google, GroupM, CBS Back Startup's Cultural Relevance Score
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Xbox Teases Discord Game Pass Integration
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WPP AI Targeting Tech Complicates Proposed Privacy Bill
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Everyone Is Stressed, Dating Chatbots, Buying Tiny Treats: WARC Survey
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Meta Rolls Out AI Business Assistant To All Advertisers, Agencies
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Is It Time For A Multimodal Media Rep?
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EU Watchdog Eyes Google Agentic
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It's Fast-Moving Tech, Stupid
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Shareholder Vote Today Is Moment Of Truth For WBD, Paramount
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Netflix: Future Content Wasn't About WBD - What About Other Video?
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Google's AI Agentic Eyed By EU Watchdog
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Cannes, Captured: AdExchanger and Equativ Partner to Scale the Industry’s Biggest Moments
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NBCU’s Peacock Is Officially On Its Way To Profitability
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Finding New Relevance for a Legacy Brand: Victoria Lozano’s Crayola Journey
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ADWEEK Brand Advantage: CMO Guard Change Reveals the New Growth Mandate
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SCC Promotes Hennessy to Chief Operating And Media Officer
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ChatGPT Ads Have Begun Showing Up For Logged-Out Users
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How Mobile Became The Foundation Of Omnichannel Identity
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Why the Good Noticings Podcast Hosts Are Betting on Positivity Over Hot Takes
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Fox Just Gave Its Ad Portfolio a Massive AI Upgrade
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Powerade Wants to Fuel All Athletes Ahead of the World Cup
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Deutsche Telekom Could Merge With T-Mobile US
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Chicago Public Media Partners With Illinois Public Broadcasters To Fund Statehouse Coverage
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Everyone’s Panicking About AI, But Smart Agencies Will Use It to Give Employees Their Lives Back
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Advertisers Can Now Buy In-Store Audio and Fuel Pump Ads at Sam’s Club
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Marc Jacobs’ Rachel Sennott Collab Kicks Off Pivot to Social Entertainment
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This Startup Wants to Fix the Slog of Adtech Vendor Selection With a AI-Supported Matchmaking
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Amazon Faces An Easy Boycott But An Existential Question
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Buyers Are So Over Walled Garden Overhauls; PayPal Enters The TV Measurement Fray
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Hearst News All-In-One: Publisher Cuts Deal To Help Programmatic Advertisers
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Media Fragmentation Is Forcing Marketers To Follow Trust, Not Reach
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How GEO Is Just Content Marketing On Steroids
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Microsoft Names Daniel Shapero LinkedIn CEO
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NFL Draft Will Be Three-Day Ad Inventory Festival With Shoulder Pads
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House Republicans Introduce Industry-Friendly Privacy Bill
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OpenAI Releases 'Thinking' Engine For Queries, Images
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Utah AG Won't Enforce Law Restricting App Downloads
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Hulu’s Get Real House Turns Brands Into Reality Stars in Its 2nd Year
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Google Commits $750M To Agentic AI Partner Ecosystem