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Why Meta’s Exit From MRC Audits Should Be A Wake-Up Call For Marketers
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Netflix Ditches MAUs; Streaming Into Trouble
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Magnite Remains Unbothered By The Trade Desk’s SSP Policies
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Amazon Tests Robot-Powered Whole Foods Hybrid
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Google, Epic Agree To Settle Antitrust Battle
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Judge Throws Out Privacy Suit Against Audible
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Motion Picture Association Warns Meta To Stop Using 'PG-13' Ratings
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The Legal Analyst In Google’s Corner
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Pinterest Adds Active Users Across All Regions In Q3
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‘You Have to Jump’: The Atlanta Journal-Constitution Is Betting Its Future on Digital
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Tim Berners-Lee Warns AI May Make Web's Ad Model 'Fall Apart'
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BRANDWEEK: How Yahoo, Delta and Peanuts Turned Milestone Anniversaries Into Brand Revivals
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BRANDWEEK: Jermaine Dupri on What Marketers Can Learn From Music
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'Cord Nevers': Young-Skewing Streaming Households Stable, Social Media Rising
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Pigeon Praise Puts PBS 'Nature' In Fowl Territory
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Craft & Commerce Wins Three New Media Accounts
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BRANDWEEK: Why Wyclef Jean and Jaeson Ma Are Building an Artist-Centric Alternative to Big Streaming Platforms
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Streaming Discontent: Content Discovery, Fragmentation
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BRANDWEEK: Why Betting on Women’s Sports Pays Off for Brands
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IP Address Match Rates Are a Joke – And It’s No Laughing Matter
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Sports Docuseries Are Transforming Global Fandom With Greater Engagement
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BRANDWEEK: The New Way Reebok and the Atlanta Dream Are Shaping Athlete Brand Deals
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BRANDWEEK: How to Score Texas-Sized Wins With YouTube, From Universities to Candy Brands
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BRANDWEEK: Elizabeth Banks Wants to Flip Wine Culture Upside Down (and Put It In a Can)
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MSNBC Unveils New Studios and Marketing Campaign for MS NOW Rebrand
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Netflix Releases New Ad Tier Metric, Says It Reaches 190 Million Monthly Active Viewers
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Turning Texas A&M Into a National Brand With CMO Ethan Braden
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Amazon To Perplexity Agents: Cease, Desist
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VML Global President Mel Edwards to Retire After More Than Three Decades in Advertising
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BRANDWEEK: Liquid Death’s Sales Secret Isn’t Comedy, It’s a Ruthless Media Strategy
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Spotify’s ‘Tunetorials’ Is a Sonic Leap in B2B Marketing
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AB InBev’s Global CMO on Building Megabrands and a Marketing ‘Justice League’
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Lego’s Holiday Ad Diverts a Tween from His Phone to Play
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Gannett Rebrands As Flagship Product: Meet 'USA Today Co.'
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Mādin Agency’s Jamieson Maunder Is Hooked on Deep Sea Fishing
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How HBO Floated Pennywise Into Reality for a Killer Marketing Campaign
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Dynamo, One Year In, Doubles Revenue Expectations With YouTube-First Strategy
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MNTN’s SMB CTV Ad Business Is Growing Like Gangbusters
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LiveRamp Donates A Protocol; Time For A Spot Check
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Mission Pet Health Appoints Acadia Media, Analytics AOR
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NY Battles X's Musk Over Content Moderation Law
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MSNBC Begins 'MS NOW' Rebrand, Breaks New Spots
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Tech Groups Blast Antitrust Injunction Against Google
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Meta Launches WhatsApp Messaging For Apple Watch
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NY Battles Elon Musk Over Content Moderation Law
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The DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments
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In Industry First, DoubleVerify Will Validate Non-Human Agent Traffic
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Google Maps Unveils AI-Powered Driving Aids, Live Lane Guidance
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The Smartest Holiday Move Amazon Made Was Doing Nothing New
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With Lawsuit Settled, Trump Returns To '60 Minutes'
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Google Maps Unveils AI-Powered Driving Aides, Live Lane Guidance
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Havas CEO Bollore Will Talk Tech, Human Ingenuity During CES Keynote
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In An Industry First, DoubleVerify Will Validate Non-Human AI Agent Traffic
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EXCLUSIVE: Publicis Named Media AOR for Unilever’s Ice Cream Spin-Off
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BRANDWEEK: ‘The Biggest Enemy Is Boring:’ American Eagle CMO Argues for Unapologetic Marketing
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BRANDWEEK: Why Brooklyn Beckham Didn’t Put His Name on Cloud23 Hot Sauce
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Agentic Commerce Is Here: Meet 6 Chatbots Ready to Help You Shop
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Roku Jumps On The API Bandwagon For Its Self-Serve Ads
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Alt Identity Provider ID5 Buys TrueData, Marking Its First-Ever Acquisition
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CTV Manufacturers Have A New Tool For Catching Spoofed Devices
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BRANDWEEK: Coca-Cola’s AI Chief Dishes on Why the Brand Went Ahead With Another AI Holiday Ad
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EXCLUSIVE: Gannett Rebrands as USA Today Co., Simplifying Its Story for a Digital Era
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BRANDWEEK: From Pickle Lemonade to Don Julio Collabs, How Popeyes Stays on the Pulse of Culture
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Gap Builds on Viral Momentum With a Multigenerational Holiday Choir
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BRANDWEEK: Eli Lilly Is Rethinking What ‘Healthy Marketing’ Looks Like
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The Trade Desk And PubMatic Are Done Pretending Deal IDs Work
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Mars Wrigley’s Neil Reynolds on Building Global Digital Commerce From the Ground Up
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Generation AI Author Matt Britton on the Future of Parenting and Jobs
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The Innovator 50: Better Industries Through Technology
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From Skincare to Venture Capital, Richelieu Dennis Makes Access His Mission