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Untethered? Paramount's Pricer Fresh Ad Inventory
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NFL, College Football Boost Q3 Linear Ad Spend 4%
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Netflix Brings Multiplayer Gaming To Smart TVs
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Meta API Update Finds Alternative Uses For Excluded Ad Placements
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MRC's Auction-Based Standards: An Inside Look
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Perplexity Pauses New Advertising Deals to Reassess Ambitions
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MrBeast Kicks Off Global Soccer Initiative With TelevisaUnivision
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Ticker: Megyn Kelly to Get Her Own SiriusXM Channel
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Memo Shows How NBC News Is Changing After MSNBC and CNBC Split
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PBS Record-Label Doc Takes Its Place Among The Best Of Them
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How OpenAI's Agentic Protocol Disrupts Commerce
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U.S. Teens Shift Media Time While Spending Dips, Piper Sandler Survey Finds
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Gavin Newsom Signs Bill Mandating Opt-Out Tool
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People Inc. Cuts 6% Of Its Workforce
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Paramount Snags Roku Ad Sales Leader Jay Askinasi as CRO
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TV’s Powerful Halo Effect: What It Is, How To Measure It And How You Can Harness It
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Week of Sept. 29 Cable News Ratings: Cable Nets See Gains in Total Viewers
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TechMagic: OpenAI’s Sora, Deepfakes, Meta Ray-Bans, AI Startup Boom, and the End of AOL
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The Art and Science of Digital Marketing: Insights from Alex Schultz, CMO of Meta
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Aerie Rejects AI in Ads, Vowing to Stay ‘100% Real’
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Zeta Global’s Plan to Quadruple Client Revenue With New AI Release
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OpenAI Just Flunked Marketing 101
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The Trade Desk Is Now Selling Onsite Retail Media Ads, Pitting It Against Criteo
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How Retail Media Takes Over Everything
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Who Knows A Platform Best?; Praying For A Fair Auction
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Stop Debating And Start Acting: A Unified Front Against AI Is Publishers’ Only Hope
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WPP Media's North America CEO Leaving Company
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Amazon Pharmacy Brings Rx Vending Machines To Doctor's Offices
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TikTok Updates AI Ad Tools, Offers Smart Campaign Creation
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An Industry Push For Ad Auction Transparency Standards
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PayPal Gives SMBs A Retail Media Network
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TikTok Updates AI Ad Offerings For Vendors, Brands
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For Substack, The Free Press’ Sale Is a Tenuous Victory
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Rethinking Attribution And Measurement In The AI Era
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Havas Media Taps EssenceMedicom's MacKenzie For Investment Role
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You Can't Spell Advertising Without AI -- Or, The Role Of The Media Engineer
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Who's On First? Depends On Which AI You Ask
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Agencies Are Done Only Dabbling in AI. Now Comes the Hard Part.
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M+C Saatchi Group Acquires The Women's Sports Group
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Bari Weiss CBS News Story Produces The Usual Handwringing
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Week of Sept. 29 Evening News Ratings: Networks Lose Viewers in Demo
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Netflix Q3 Viewership Climbs 5.1%
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North America CEO Sharb Farjami Exits WPP Media
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More Sharing For Streaming: Nearly 40% Of U.S. Titles
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The AI Playbook Helping Intuit’s CMO Revolutionize its Marketing
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Former Omnicom Media Exec De Nardis Named Edelman's Global President/COO
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NBCU Among First to Announce 2026 Upfront Event
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Week of Sept. 29 Morning News Ratings: Today Leads Again
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CleanTap Says It Easily Fooled Programmatic Tech With Spoofed CTV Devices
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Anthropic’s Anti-AI Slop Pop-Up Draws Thousands in NYC
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Optable Rethinks Data Collaboration With The Introduction Of Autonomous AI Agents
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Amazon Reveals Its Starting Lineup of NBA Advertisers
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Uber Goes Beyond City Limits to Win Over Suburban Riders
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EA’s Skate Reboot Is a Case Study in Cultural Fidelity
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The Gap and Sandy Liang Collab Is a Whimsical Take on Modern Girlhood
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Adobe Forecast: $253B U.S. Holiday Spend
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Domino’s Unveils First Rebrand in Over a Decade, With a Jingle by Shaboozey
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VML’s Jon Cook Finds Serenity on the Hiking Trail
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Call for Nominations: Most Powerful Women in Sports 2026
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Would American Eagle Do It All Over Again?
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GM Pops the Hood On Its AI Marketing Transformation
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Why Media Quality Should Be The Center Of Attention
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Search Without Clicks: Rethinking Brand SEO In An AI-Fragmented Journey
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Judge Brinkema Has Had Enough Ad Tech, Thanks; The DSP Shop
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Movie Tariffs Pose Threat To Studios As They Mull AI-Generated Performers
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YouTube Launches Program To Connect Advertisers To Third-Party Experts
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X Splits Professional Subscription Offerings For Businesses, Organizations
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Mizkan’s Megan Frank on Modernizing 100-Year-Old Brands Without Losing Their Soul
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Four Leadership Lessons Jon M. Chu Learned on Set