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Snap Selects New Engen As Lead Creative Agency
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Roku’s Recent Investments In DSPs and Performance Are Still Paying Off
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AT&T Sues NAD Over Demand To Remove Ad
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Google Advances Autonomous Agent Transactions
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3.know: A Conversation With AI Agency TheBrief's Tammy Nam
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NBCU Core Advertising Inches Up In Q3
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Microsoft, AWS Outages Reveal Cloud Failure Impact For Advertisers
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IAB Releases Guidelines For Using CTV As Performance Channel
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Is It Smart To Turn All Sports Fans Into Sports Bettors?
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Snapchat, Xbox Go Lunar With AR Lens
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Which Agency Brands Will Survive Omnicom/IPG Integration?
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Amazon Ads Business Jumps 24% From Prior Year to $17.7 Billion
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The Trade Desk Swipes at Walled Gardens in New Brand Campaign
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Rewriting the Rules of Leadership: Doug Zarkin’s ‘Thinking Human’ Approach
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AI-Influenced Content: Can Viewers Change The Ending Of An Episode?
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Rose Calls Recent WPP Performance 'Unacceptable'
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Peacock and Sports Are Still Shining Beacons For Comcast’s Advertising Business
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L.A. Is Hard To Love In New HBO Max Sitcom
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After Issuing Another Profit Warning, WPP CEO Says She Has a Turnaround Plan
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Google Shakes Off Its Troubles And Outperforms On Revenue Yet Again
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Watchdogs To FTC: Block Meta Plan To Harness Chatbot Data
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Rising to Defend Its Billion-Dollar Tylenol Brand, Kenvue Lures CMO from Mondelēz
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AI Won’t Replace Marketers, But It Will Redefine What Makes Them Great
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Remezcla Adds Streaming Service Aimed at Hispanic Gen Z and Millennials
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Fox’s Tubi Reaches Profitability for First Time
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Despite High Bar for M&A, Comcast to ‘Look at Things’ Amid WBD Sale Rumors
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The Trade Desk Taps Shopsense AI to Turn More of the Open Web Into Shoppable Ad Inventory
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Nothing But Net: Last Year’s $2 Billion in Basketball Ad Spend Delivers Big ROI
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Criteo And The Programmatic Plug-In Problem
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WPP CEO Cindy Rose Calls Performance ‘Unacceptable’ as Full-Year Outlook Slumps
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Tylenol’s Marketing Team Feels the Pain; When Product Placement Becomes Slop
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Google Cloud Boosts Alphabet Q3 Past $100B
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Google DeepMind Reranks AI-Based Information
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Google Cloud Growth Boosts Alphabet Q3 Revenue Past $100B
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Meta’s Q3 Was A Net Win Disguised As A Loss
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Agentic Ad Creation Tested Through Model Context Protocol
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Next Step In Agentic Ad Creation: Testing 'Model Context Protocol'
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Radio And Podcasts Dominate U.S. Listening Habits, Nielsen Report Finds
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Agentic Ad Creation To Be Tested Through Model Context Protocol
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Book Authors Can Proceed With Copyright Claims Against OpenAI
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Meta Intros New Threads Ad Formats Ahead Of Holiday Boom
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MiQ Appoints Industry Veteran Bitterman Global CMO
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Why So Many Publishers Are Launching Brand Marketing Campaigns Right Now
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Meta Shares Fall as Costs for AI Concern Investors
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CBS News Layoffs Impact Big Names at Network
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AB InBev Set to Kick Off UEFA Champions League Sponsorship
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Comcast Buys Into Trump's Ballroom: What Kind Of Seat At The Table?
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Omnicom Responds To Rumors That It Will Sunset DDB
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For Meta Marketers, Automation Isn’t Always The Advantage (But It’s Complicated)
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Introducing AI, Tech & Money
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Meta Reminds Us of Facebook’s Human Side After 4-Year Ad Hiatus
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Week of Oct. 20 Morning News Ratings: Today Is No. 1 in Demo
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Week of Oct. 20 Evening News Ratings: CBS Records Double-Digit Growth
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Paramount CEO Memo Calls Mass Layoffs ‘Necessary’
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6 Lessons From Apple’s ‘Underdogs’ Adventure
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TechMagic: Nvidia GTC, Shopping With a Robot, Samsung XR’s Future, Bored Apes Are Back
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Disney Closes Deal to Combine Fubo and Hulu Live TV
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Netflix’s Ad Tier Has Almost Half of Its Household Viewing Hours, According to Comscore
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Coolr Names U.S. President to Lead Stateside Expansion
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Volkswagen of America Opened 70 Years Ago, Leading to the One of the Most Famous Ads in History
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NBC Reveals On Brand Billboard Contest Winner—and They Have the Perfect Name
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NBCU’s Big Bet on Linear Sports TV Defies Streaming Trends
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Why The Future Of Publisher Monetization Depends On Transparency, Not Volume
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Never Mind About The Whole TID Thing; Live Sports Still Wins On Universal Reach
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Bloomberg Media And YouTube TV Sign Video Distribution Deal
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Being In The Room Where It Happens
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Bipartisan Bill Would Ban Chatbot 'Companions' For Minors
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Wall Street Analysts Downgrade Snap Stock Value
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Pinterest Intros AI-Powered Recommendations
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