To Sell TV, The New ‘Premium’ Is ‘Fandom’
AdExchanger
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Time
Score
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Week of May 4 Cable News Ratings: CNN Only Network With Growth
Adweek
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Ticker: CBS News’ Charles Forelle Asserts Network’s Editorial Independence
Adweek
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One Quarter of North American Agencies Have Shifted to Fixed-Fee Pricing
Adweek
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Week of May 4 Morning News Ratings: Today Extends Lead
Adweek
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Marketers on the Move: Hires at Gap, Saucony, Fanatics, and More
Adweek
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Ads of the Week: 10 Campaigns That Caught Our Eye, From Dove to Hinge
Adweek
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7 New Things at Cannes Lions 2026
Adweek
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Why Albertsons Is Adding The LTV Metric To Its Analytics
AdExchanger
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Comic: Schrödinger’s Measurement
AdExchanger
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The Keywords To The Kingdom; Can’t Afford To Pay Attention
AdExchanger
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TikTok Correspondents Selected To Capture FIFA World Cup Content
MediaPost
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YouTube Strategy Is Roadmap For LinkedIn
MediaPost
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Texas Battles Yelp Over 'Crisis Pregnancy Center' Warnings
MediaPost
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Kicking Off The Upfronts Discussing Shifting Role Of TV Advertising
MediaPost
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Albertsons Media Unveils 'Lifetime Value' Metric
MediaPost
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Terminix Taps Kepler For Media Assignment
MediaPost
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TikTok Updates Ad Offerings, Entertainment, AI, Shopping, Avatars, Creator Collaboration
MediaPost
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Texas AG Battles Yelp Over 'Crisis Pregnancy Center' Warnings
MediaPost
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Musk Taps Former U.S. Solicitor General To Represent X In 'Ad Boycott' Appeal
MediaPost
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IAB Issues 'Project Eidos' Standards, Strives To Reduce Campaign Data Chaos
MediaPost
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IAB Issues 'Project Eidos' Standards To Reduce Ad Data Chaos
MediaPost
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Albertsons Media Measurement Framework Analyzes Long-Term Customer Value
MediaPost
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Upfronts Day Three: Ad Tech Jargon And Brand Awareness
AdExchanger
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Crossmedia's Asghar Goes The Distance In NYC Cancer Walk
MediaPost
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Automotive TV Spending Down 18% In April
MediaPost
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IAB Releases 'Project Eidos' Campaign Standards To Reduce Ad Data Chaos
MediaPost
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ADWEEK Commerce Advantage: Retail Media Is About To Take Even More TV Ad Spend
Adweek
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Week of May 4 Evening News Ratings: Broadcasts Decline
Adweek
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Purpose and Practice: Transforming Health Brands for the Modern Consumer
Adweek
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Kimmel Avoided Trump Attacks In Upfront Monologue
MediaPost
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YouTube Pitches Advertisers, Offers New AI Bundles
MediaPost
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Maryland Law That Mandates 50% Ad Spend By Agencies Criticized
MediaPost
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Gray Media Appoints Two Senior Executives
MediaPost
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Boxing Platform, Media Lab Team Up To Create Cross-Channel Content
MediaPost
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NBCU Ads Leader Says Brands Are Still Betting on Late Night TV
Adweek
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Supergoop’s Lauren Weinberg on Mastering Human Centered-Marketing in an AI-Driven World
Adweek
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Outgoing Weber Shandwick CEO Jim O’Leary Joins Penta
Adweek
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Google Topples Apple As BrandZ's Most Valuable Brand
MediaPost
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Hinge Celebrates the Near Misses Behind Every Gen Z Love Story
Adweek
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Meta 2026 Ad Forecast: Approaching A Quarter Trillion Dollars
MediaPost
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Agencies Say New Cannes Lions Entry Rules Are ‘Burdensome,’ But Necessary
Adweek
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CMOs Have To Be More Tech-Enabled Than Ever – And So Do Their Agencies
AdExchanger
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Bloomberg Wants Contextual Targeting To Work In Live Video
AdExchanger
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The AI Chat Ad Frontier: What LLMs Change About Brand Safety And Control
AdExchanger
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Netflix Gets Closer To Marketers At The Upfronts; A New CAPI Crops Up
AdExchanger
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Havas Media, IPG Veteran Greg Walsh Named CEO Unlock Health
MediaPost
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TikTok Invites Brands To Help Block Counterfeit 'Shop' Products
MediaPost
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Adobe's Semrush Partners With AI 'Vibe Code' Platform
MediaPost
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Netflix's 'Formidable' Upfront Pitch
MediaPost
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Google Knocks Apple Out of First Place on Kantar’s Most Valuable Brands List
Adweek
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Hertz Expands Digital Retail Presence With EBay
MediaPost
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Consumers Don't Hate AI Ads - They Hate Bad Ads
MediaPost
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Affordability Is Also An Attitude
MediaPost
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Court Urged To Reconsider Meta Liability Over Recommendations
MediaPost
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Voice Actors Sue Tech Companies Over AI Training
MediaPost
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Upfront Sports Market Advertising, Audience Scenarios
MediaPost
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Comcast Connects 'Universal Ads' To AI Via MCP
MediaPost
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Dads Log Off, Pick Up Laundry: Post-Covid Work Shift Rewrites Playbook For Marketers
MediaPost
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Retail Advertising Firm Stratacache Liquidates Its U.K. Business
Adweek
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YouTube Wants to Be a Home, Not a Launchpad
Adweek
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EXCLUSIVE: Amazon Scraps Planned API Fees After Backlash From Tech Firms
Adweek
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YouTube Goes All-In on Creator Shows, Pitches Itself as the Future of Media
Adweek
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Amazon Shifts Strategy, Replaces Rufus With Alexa Shopping Agent
MediaPost
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WBD Upfront: New Ad Solutions, Real-Time Dashboard
MediaPost
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Havas Wins Tourism Madrid Media, Creative Account
MediaPost
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ADWEEK Innovator 50 Entries Now Open for 2026
Adweek
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Deal Reached With Hackers In Canvas Learning Systems Attack
MediaPost
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Government Subpoenas 'Wall Street Journal' In Probe Of Media Leaks
MediaPost
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Cate Blanchett Co-Founds AI Permissions Registry
MediaPost
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