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Ben & Jerry Built the Brand. Magnum’s IPO Ignores That at Its Peril.
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Netflix and Stranger Things Are Turning Target Stores Upside Down
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Google Updates Meridian Marketing Mix Model, Enables Non-Media Variables
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Google Makes Search More Visual, Inspirational For Shopping
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Prepping For The New Nationalized TikTok: A Conversation With Later's Scott Sutton
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IPG Wins Bayer Consumer Health Global Media, Creative, Production
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U.S. Records Second Monthly Decline In August, Another Olympic Comp
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Horizon Global Has Big Ambitions, But a Lot of Catching Up To Do
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MLB Regular Season: Ad Spend Stagnates On Flat Viewing
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NBC Marketing Competition Show Is Out Of Touch With Reality
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Experian, Verve Expand Partnership, Confirm Ad Signal Targeting
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Suave Brands’ Noah Knoblauch on Rebuilding Legacy CPG for a Digital Future
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How Non-Alcoholic Brews Are Remaking Beer Culture With Lagunitas
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AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact
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Simplifying Tests Brings Incrementality To All
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Amazon Bets on FanDuel as First Big Sponsor for NBA and WNBA
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See the Pitch Deck an AI Startup Used to Raise $25M, Led by Kleiner Perkins
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Nielsen Adds Sacha Weinberg as Head of Global Brand Marketing
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IPG Wins Bayer’s $720M Global Consumer Health Account
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Heineken Turns Seoul Rooftops Into Urban Community Spaces
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Gap’s Newest Celeb Ambassadors Are Gwyneth Paltrow and Daughter Apple Martin
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The Economist’s POV On Remedies For Google’s Ad Tech Monopoly
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Beats Couldn’t Pick Just One NFL Player For Its Ad–So They Have to Earn It
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MarketWatch Debuts First Brand Campaign ‘Don’t Short Yourself’ as It Doubles Subscriptions
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Check Out the Pitch Deck Tie Used to Raise $10M to Help Brands Identify Customers Without Cookies
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Craig Brommers and the Summer of Sweeney
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How Bad Bunny Hip Hopped His Way to America’s Most Desirable Brand Endorser
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Uber Adds New Publishers to Expand In-Car Video Content
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How To Keep Agencies Honest On Principal Media Deals And Avoid Unaccountable Arbitrage
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OpenAI Wants To Go ViralGPT; The Single-Site Shopper Agent
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YouTube To Pay Trump $22M To Settle Account Ban Suit
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YouTube To Pay Trump $22M To Settle Suit Over Account Ban
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Google To SCOTUS: Halt Play Store Injunction
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Brave Browser Adds Detailed Answers Without Switching Modes
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Google Asks SCOTUS To Halt Play Store Injunction
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WFA, Advertisers Press Judge To Throw Out Musk 'Boycott' Suit
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Havas, Horizon Media Form Global Media Joint Venture
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Comcast's Cavanagh Named Co-CEO, Joins Roberts
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Brave Privacy Browser Adds Detailed Answers Without Switching Modes
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EA To Go Private In Joint-Venture Acquisition
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'Information Armageddon': Nobel Laureate Maria Ressa's Warning
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AI's Tipping Point: CMOs Say 'Batter Up' Without Integrating Tools
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Are Google Ad-Tech Divestitures Feasible?
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IAB Podcast Upfront Showcases Audio’s Next Marketing Evolution
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Super Bowl 60 Ad Tracker: Complete List of 2026 Super Bowl Commercials
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Fighting Back On Streaming: Live, Legacy Pricing Math Goes Deep
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Still-Relevant 'Simpsons' Skewers Ad Biz In Season Opener
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Correction: Publicis Promotes Bornman To CEO Connected Media UK
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Wieser Adds More Madison To Wall, Taps IPG's Stillman As Managing Director
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Havas and Horizon Launch Joint Venture With $20B in Billings
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Xfinity Gives Frankenstein’s Monster a Social Media Glow-Up
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Doritos Hosts 80s-Style Telethon for Hawkins Residents in Stranger Things
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Why Real Video AI Is Ad Tech’s Next Frontier
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Cheez-It Ads Crash Funerals, Dates, and Book Clubs With Cheesy Cravings
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TikTok Announces New Ad Solution for Travel Industry
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AI Startups Have Entered Their Emotional Brand Building Era
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Fox News Wins Summer Primetime Against Cable and Network Rivals
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How US Tariffs Are Changing The Playbook For Canadian Advertisers
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The High Cost Of Bad Measurement: Why Randomized Geo Experiments Are The Gold Standard
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Movie Marketing Lost Its Magic; The Cloud Commanders
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Pharma Ads Losing Effectiveness? Try Direct-To-Patient Programs
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'Time Out' Partners With 'The Lion King' On New Time Out Market Location
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Deloitte: GAI Use Calls Attention To Data Privacy, Transparency
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OpenAI’s Biggest Ad Push Yet Brings ChatGPT Into Everyday Moments
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Retail Social Media Q2 Ad Spend Doubles Previous Projections: Report
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Tough Privacy Bill Advances In Massachusetts
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Anthropic $1.5 Billion Settlement With Authors Moves Forward
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DOJ v. Google: How Judge Brinkema Seems To Be Thinking After Week One
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Affiliate Bypass Television