How Bayer Wrote Its Prescription For Programmatic
AdExchanger
··
-
Older >
Source
Time
Score
-
-
Podcast Ad Spend to Surpass $3 Billion in 2025, IAB Projects
Adweek
··
-
CBS Mornings Returns to the CBS Broadcast Center
Adweek
··
-
Week of Sept 22 Evening News Ratings: ABC and NBC See Total Viewer Growth
Adweek
··
-
With American Eagle Assist, Travis Kelce’s Tru Kolors Goes Long for Fashion Fame
Adweek
··
-
TechMagic: Spatial Computing, Apple Vision Pro, Enterprise Collaboration, AI Safety, and LLM Limits
Adweek
··
-
Columbia Sportswear’s ‘Unhinged’ Ad Is a Breath of Fresh Mountain Air
Adweek
··
-
5 Questions for… MSNBC’s Events EP Lauren Peikoff
Adweek
··
-
Reese Witherspoon Finally Gets to Play Tourist in Wells Fargo’s Travel Ads
Adweek
··
-
The Office’s Craig Robinson Swore Off Comedy, But AT&T Has the Last Laugh
Adweek
··
-
The Trade Desk and DirecTV Unite on New TV OS to Court Hardware Makers
Adweek
··
-
Mastercard Launches Ad Business to Pitch Its Shopping Data to Advertisers
Adweek
··
-
Spotify Enables New Ad Buying Through Amazon and Yahoo DSPs
Adweek
··
-
Nike’s Comeback ‘Has Just Begun,’ as Earnings Beat Expectations
Adweek
··
-
Advertisers Need Easy Access To DSPs – But AI Is Changing What That Access Looks Like
AdExchanger
··
-
Ding-Dong, Your Short-Form Video Is Here; The Payback Payouts
AdExchanger
··
-
Spotify Names Co-CEOs, Daniel Ek To Step Down
MediaPost
··
-
The Trust Imperative: Why Purpose-Driven Media Is Your Competitive Advantage
MediaPost
··
-
Amazon, FanDuel Team For 'NBA On Prime' Sponsorship
MediaPost
··
-
Meta Defeats Antitrust Suit By Users
MediaPost
··
-
CEO Daniel Ek To Step Down, Spotify Names Co-CEOs
MediaPost
··
-
Kenvue Launches Global Media, Creative Review
MediaPost
··
-
When Did The Future Become So Scary?
MediaPost
··
-
Station Groups And Kimmel: Future Network Content Issues?
MediaPost
··
-
Prepping For A Nationalized TikTok: A Conversation With Later's Scott Sutton
MediaPost
··
-
California Privacy Agency Fines Tractor Supply Over Alleged Failure To Honor Opt-Outs
MediaPost
··
-
TikTok Launches AI Ad Format For Travel Brands
MediaPost
··
-
Grunge To Growth: Planning For The Great Wealth Transfer
MediaPost
··
-
Google Updates Meridian Model, Enables Non-Media Variables
MediaPost
··
-
Ben & Jerry Built the Brand. Magnum’s IPO Ignores That at Its Peril.
Adweek
··
-
Netflix and Stranger Things Are Turning Target Stores Upside Down
Adweek
··
-
Google Updates Meridian Marketing Mix Model, Enables Non-Media Variables
MediaPost
··
-
Google Makes Search More Visual, Inspirational For Shopping
MediaPost
··
-
Prepping For The New Nationalized TikTok: A Conversation With Later's Scott Sutton
MediaPost
··
-
IPG Wins Bayer Consumer Health Global Media, Creative, Production
MediaPost
··
-
U.S. Records Second Monthly Decline In August, Another Olympic Comp
MediaPost
··
-
Horizon Global Has Big Ambitions, But a Lot of Catching Up To Do
Adweek
··
-
MLB Regular Season: Ad Spend Stagnates On Flat Viewing
MediaPost
··
-
NBC Marketing Competition Show Is Out Of Touch With Reality
MediaPost
··
-
Experian, Verve Expand Partnership, Confirm Ad Signal Targeting
MediaPost
··
-
Suave Brands’ Noah Knoblauch on Rebuilding Legacy CPG for a Digital Future
Adweek
··
-
How Non-Alcoholic Brews Are Remaking Beer Culture With Lagunitas
Adweek
··
-
AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact
AdExchanger
··
-
Simplifying Tests Brings Incrementality To All
MediaPost
··
-
Amazon Bets on FanDuel as First Big Sponsor for NBA and WNBA
Adweek
··
-
See the Pitch Deck an AI Startup Used to Raise $25M, Led by Kleiner Perkins
Adweek
··
-
Nielsen Adds Sacha Weinberg as Head of Global Brand Marketing
Adweek
··
-
IPG Wins Bayer’s $720M Global Consumer Health Account
Adweek
··
-
Heineken Turns Seoul Rooftops Into Urban Community Spaces
Adweek
··
-
Gap’s Newest Celeb Ambassadors Are Gwyneth Paltrow and Daughter Apple Martin
Adweek
··
-
The Economist’s POV On Remedies For Google’s Ad Tech Monopoly
AdExchanger
··
-
Beats Couldn’t Pick Just One NFL Player For Its Ad–So They Have to Earn It
Adweek
··
-
MarketWatch Debuts First Brand Campaign ‘Don’t Short Yourself’ as It Doubles Subscriptions
Adweek
··
-
Check Out the Pitch Deck Tie Used to Raise $10M to Help Brands Identify Customers Without Cookies
Adweek
··
-
Craig Brommers and the Summer of Sweeney
Adweek
··
-
How Bad Bunny Hip Hopped His Way to America’s Most Desirable Brand Endorser
Adweek
··
-
Uber Adds New Publishers to Expand In-Car Video Content
Adweek
··
-
How To Keep Agencies Honest On Principal Media Deals And Avoid Unaccountable Arbitrage
AdExchanger
··
-
OpenAI Wants To Go ViralGPT; The Single-Site Shopper Agent
AdExchanger
··
-
YouTube To Pay Trump $22M To Settle Account Ban Suit
MediaPost
··
-
YouTube To Pay Trump $22M To Settle Suit Over Account Ban
MediaPost
··
-
Google To SCOTUS: Halt Play Store Injunction
MediaPost
··
-
Brave Browser Adds Detailed Answers Without Switching Modes
MediaPost
··
-
Google Asks SCOTUS To Halt Play Store Injunction
MediaPost
··
-
WFA, Advertisers Press Judge To Throw Out Musk 'Boycott' Suit
MediaPost
··
-
Havas, Horizon Media Form Global Media Joint Venture
MediaPost
··
-
Comcast's Cavanagh Named Co-CEO, Joins Roberts
MediaPost
··
-
Do We Even Need Brands?
MediaPost
··
-
Brave Privacy Browser Adds Detailed Answers Without Switching Modes
MediaPost
··
-
EA To Go Private In Joint-Venture Acquisition
MediaPost
··
